Created by GENEU, U+ is an anti-ageing skincare system ‘DNA personalised’ specifically for you. Pinpointing your skin’s needs and finding the right solution is no longer an endless process of trial and error with this award-winning British technology. In less than an hour the world’s first ‘DNA BeautyLab on a microchip’ can test, analyse and then recommend anti-ageing serums in the comfort of the GENEU New Bond Street flagship store; All beautifully boxed up and ready for you to use by the time you leave.
Whilst other skincare products are only able to match a product to a very broad skin type – a one size fits all approach, GENEU is unique in its ability to provide one-to-one bespoke anti –ageing products matched exclusively to your unique biological DNA. This ensures your skin is getting the suitable active ingredients, concentrations and combinations it needs and is bespoke to your genetics and lifestyle factors.
GENEU is therefore not only more accurate it can also evolve as your lifestyle does, meaning you will always have confidence that your product is perfect for your skin’s changing requirements.
Developed over the last ten years by Imperial College London, the GENEU ‘DNA BeautyLab on a microchip’ tests your DNA for two genetic variations responsible for the ageing of our skin – collagen breakdown and antioxidant protection.
Coupling your results with your individual lifestyle factors such as sun exposure, smoking and your age a PhD-qualified scientific advisor and beauty expert will talk you through your results before providing you with a bespoke product recommendation, Your U+ DNA personalised anti-ageing serum is formulated to provide the ultimate combination of active ingredients and will offer dual support to help target wrinkles, elasticity and fine lines – leaving your skin looking visibly improved and hydrated. All beautifully boxed up and ready for you to use by the time you leave the store.